Yelp Advertising Autocharged Me $265.58 Without Notification

Yelp Advertising Autocharged Me $265.58 Without Notification

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An Expensive Lesson If you're starting out as a small business, you'll likely make mistakes. Often those mistakes cost you money! Symo Social was no exception. When I first started out as a digital marketing freelancer, I registered my business online and received a bunch of offers for new businesses. One of those offers was for $300 in free Yelp advertising credit. I liked Yelp, I was even a Yelp Elite reviewer when they first began many years ago and attended Yelp events. As a marketer, I was well aware of Yelp's powerful SEO, often coming up as one of…
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What The Pros Have To Say About Social Media for Small Business

What The Pros Have To Say About Social Media for Small Business

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There's a lot of overwhelming advice out there about how to best use social media for your business (including my own, here.) This is some of the best advice I've read in the past few months from some very smart people! Keep reading to get actionable tips and tricks for your social media, and more! Awesome Advice for Small Businesses + Social Media Gary Vaynerchuk wrote a great piece about focusing on producing great content instead of paying for advertising: If you’re a small business, you want to focus on spending your time, money, and effort on creating great content…
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Social Media for Small Business Resources

Social Media for Small Business Resources

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Social Media for Small Business If you're a small business getting started on social media, it can be really overwhelming! Most of us use social media for personal use, so it can be difficult to think of how to best leverage it for small business. Facebook is the worst offender for this, in my opinion. As soon as you make a Facebook page, Facebook starts messaging you on how you should boost posts and make ads to get your small business seen on social media by new customers. It's also true that Facebook favors paid postings in its algorithm instead…
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