There’s a lot of overwhelming advice out there about how to best use social media for your business (including my own, here.)
This is some of the best advice I’ve read in the past few months from some very smart people! Keep reading to get actionable tips and tricks for your social media, and more!
Awesome Advice for Small Businesses + Social Media
Gary Vaynerchuk wrote a great piece about focusing on producing great content instead of paying for advertising:
If you’re a small business, you want to focus on spending your time, money, and effort on creating great content (and a lot of it). You should be spending $85,000 a year on creating quality content and only another $35,000 on paid amplification—not the other way around.
This absolutely makes sense! Not every piece of content you produce is going to be a winner, so why would you spend a lot of money on a few, maybe not great pieces of content, when you could put that money into making amazing content that may not even need advertisement to get shared.
Social Media Examiner is a wealth of actionable social media strategies for small businesses, but I particularly liked this one:
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products…If you look through your social media followers, chances are you’ll find micro-influencers who are already interested in your business or brand. Now go through your list of followers and check out the profiles of users who intrigue you. The goal is to find people who have somewhere between 1,000 and 100,000 followers…
Be sure to read the full article for tips on finding and recruiting micro-influencers to promote your brand.
This is a quick but powerful list of content marketing tips and SEO for your small business that I have personally used:
Take Time to Think Through Your Tactics
Social media is an essential part of any content strategy. But with all of the different platforms and methods out there, it can be difficult for small businesses to navigate…
Sometimes its easier to step back and realize what NOT to do, so I like this post by Your Marketing Lady:
There are so many social media networks out there: Facebook, Instagram, LinkedIn, Twitter and Pinterest, just to name a few. While you should consider several social sites, you shouldn’t use them all. Spreading yourself too thin is an easy mistake to make, but it’s one that can negatively impact your business when you can’t use them all well.
Ellice at the Dreamhost blog (our awesome hosting provider!) has a great list of easy tips for social media that will save small business owners TIME.
Sharing other people’s work isn’t just a useful way to provide content to your audience—it’s also just a nice thing to do. When you promote other people’s work (with attribution) on your social media accounts, it’s likely they’ll notice and perhaps even return the favor.
That’s one of my FAVORITE tips for my clients, so be sure to read the rest of the article!